Landmark
Property company website migrated from WordPress to Astro with Sanity CMS, centralizing property data from four sources and dramatically improving performance for better customer engagement.
Key Achievements
Complete WordPress to Modern Stack Migration: Successfully transformed property company website from WordPress to Astro, React, and Sanity CMS, eliminating performance bottlenecks.
Integrated Content Management Solution: Implemented Sanity CMS to replace fragmented WordPress plugin system, centralizing property data management from four disparate sources.
Enhanced Property Showcase: Revitalized website with improved property listing presentation while maintaining crucial features and functionality.
Performance Optimization: Dramatically improved page load times and user experience, addressing slow loading issues that were negatively impacting customer engagement.
Flexible Content Architecture: Established scalable foundation enabling efficient property listing updates and seamless content management capabilities.
The Challenge
The Wisconsin-based property company faced significant challenges with their existing WordPress implementation that hindered business effectiveness:
- Performance Degradation: Website suffering from slow loading times negatively impacting user engagement and customer satisfaction
- Cumbersome Content Management: Existing CMS was difficult to work with due to WordPress plugin limitations, with property data scattered across four different sources
- Inefficient Property Updates: Difficulty in efficiently organizing and editing property listings, impacting ability to showcase available properties effectively
- Limited Scalability: WordPress architecture unable to accommodate growing property portfolio and evolving business needs
- Poor User Experience: Technical limitations hindering the company’s ability to attract and retain customers through effective property presentation
My Approach
I implemented a comprehensive transformation strategy focused on:
- Performance-First Migration: Prioritizing speed and efficiency through modern static site generation while maintaining all essential property listing functionality
- Centralized Data Management: Implementing unified content management system to replace fragmented WordPress plugin architecture
- User Experience Enhancement: Streamlining property browsing experience while improving site performance and visual appeal
- Scalable Architecture: Building flexible foundation capable of accommodating growing property portfolio and future business requirements
- Feature Preservation: Ensuring all crucial property listing features and functionality were maintained during the migration process
My Solution
Technology Stack Implementation
Astro Framework: Leveraged for superior performance and modern web standards, enabling minimal JavaScript shipping and exceptional load times for property browsing.
React Components: Implemented React components for interactive property listing features and dynamic user interface elements while maintaining performance optimization.
Tailwind CSS: Utilized utility-first styling approach for rapid development and consistent design system, replacing WordPress’s cumbersome styling architecture.
Sanity CMS: Deployed flexible and intuitive headless CMS for efficient property data management, replacing fragmented WordPress plugin system with unified content architecture.
Performance Optimization: Implemented strategic asset loading, image optimization, and minimal JavaScript shipping for maximum page speed improvements.
Key Features Delivered
- Comprehensive Property Management: Successfully recreated layout, page elements, and animations while maintaining all essential property listing functionality
- Unified Content System: Deployed Sanity CMS enabling client to effortlessly organize and edit property listings and website content from single source
- Performance Enhancements: Dramatically improved page scores and overall performance resulting in faster, more efficient property browsing experience
- Responsive Design: Created mobile-optimized interface ensuring seamless property browsing across all devices and screen sizes
- Animation Integration: Implemented entrance and scroll-triggered animations for enhanced user engagement and modern visual appeal
Measurable Results
Performance Improvements:
- Dramatically improved page load times compared to original WordPress implementation
- Enhanced Core Web Vitals scores across all key performance metrics
- Improved user engagement through faster, more responsive property browsing experience
- Better mobile performance for users accessing property listings on various devices
Content Management Efficiency:
- Centralized property data management replacing four disparate WordPress plugin sources
- Eliminated developer dependency for routine property listing updates and content changes
- Streamlined workflow for adding, editing, and organizing property listings
- Improved content update turnaround time and operational efficiency
Business Impact:
- Enhanced property showcase capabilities improving customer attraction and retention
- Revitalized digital presence better reflecting company’s professional services
- Increased ability to effectively market available properties through improved presentation
- Established scalable foundation for future property portfolio growth
User Experience Enhancements:
- More intuitive property browsing experience with improved navigation and discovery
- Enhanced visual appeal through modern design and smooth animations
- Better accessibility across all device types and screen sizes
- Improved overall satisfaction for property seekers and potential customers