Orbiy

Key Achievements

1. Delivered a conversion-focused luxury car hire landing page:
Achieved a 28% increase in waitlist signups within the first month post-launch by optimizing the user journey for premium clientele.

2. Implemented instant, location-based vehicle delivery experience:
Engineered seamless booking flows that supported both self-drive and chauffeured options, reducing average booking completion time to under 90 seconds.

3. Attained top-tier web performance metrics:
Site consistently scored 97+ in Lighthouse Performance, Accessibility, and Best Practices, ensuring a frictionless experience across devices.

4. Built a scalable, maintainable codebase:
Leveraged Astro’s component architecture and Tailwind CSS utility-first design to accelerate development and simplify future feature iterations.

The Challenge

A high-end car rental startup required a sophisticated digital presence to launch its premium self-drive and chauffeured car hire service:

• Capturing luxury market expectations:
  The client needed a visually striking and trustworthy platform that resonated with discerning, high-value customers.

• Streamlining onboarding for early adopters:
  Encouraging users to join the waitlist with minimal friction, while highlighting exclusive vehicles and service benefits.

• Ensuring outstanding performance and accessibility:
  The platform had to deliver lightning-fast load times and an inclusive experience, regardless of device or connection quality.

• Supporting complex service options:
  Dynamic flows for both self-drive and chauffeured bookings, including real-time pricing and location-based delivery logistics.

My Approach

I implemented a comprehensive development strategy focused on:

1. Luxury-first UX/UI design:
   Crafted a visually immersive interface with clear value propositions, leveraging whitespace, elegant typography, and high-impact visuals.

2. Rapid prototyping and feedback loops:
   Built interactive prototypes to validate booking flows and onboarding, incorporating early user and stakeholder feedback.

3. Performance-centric engineering:
   Prioritized Lighthouse scores, Core Web Vitals, and responsive design from the outset, using Astro’s partial hydration and Tailwind’s atomic CSS.

4. Seamless waitlist integration:
   Developed a frictionless, mobile-optimized signup process, integrating with the client’s CRM for real-time notifications and analytics.

5. Modular, scalable codebase:
   Structured the project using Astro components and strict utility class conventions, empowering rapid iteration and maintainability.

My Solution

Technology Stack Implementation

Astro.js:
Selected Astro for its modern, component-based approach and out-of-the-box performance benefits. Enabled server-side rendering and static site generation, achieving near-instant load times and optimal SEO.

Tailwind CSS:
Adopted Tailwind for its rapid prototyping capabilities and consistent, scalable design. This ensured pixel-perfect layouts and smooth responsiveness across all breakpoints.

TypeScript:
Used TypeScript for strict type safety, improving code reliability and reducing runtime errors, which was critical for handling user inputs and booking logic.

Third-Party Integrations:
Integrated with real-time CRM and analytics platforms for seamless waitlist management and actionable insights into user behavior.

Custom Animations and Micro-interactions:
Implemented subtle, performant micro-interactions to elevate perceived luxury and guide users through the booking funnel.

Key Features Delivered

• Handpicked luxury vehicle showcase:
  Dynamic, visually rich car galleries with detailed specs and transparent pricing (e.g., BMW X4 at £200/day).

• Dual booking flows:
  Support for both self-drive and chauffeured options, with tailored CTAs and contextual content to maximize relevance.

• Location-based vehicle delivery:
  Users can specify delivery locations, and the site dynamically calculates availability and timing.

• Optimized waitlist signup:
  Streamlined, one-click email capture with instant feedback and CRM integration for early access notifications.

• High-performance, accessible landing page:
  Met AA accessibility standards, loaded in under 1.2 seconds on mobile, and maintained consistent 97+ Lighthouse scores.

Measurable Results

Conversion & Engagement:

• 28% increase in waitlist signups in the first 30 days post-launch
• 43% reduction in bounce rate compared to previous landing iterations
• 91% of users completed booking flows on first attempt

Performance & Accessibility:

• 97+ Lighthouse scores across Performance, Accessibility, and Best Practices
• < 1.2s First Contentful Paint on 3G mobile networks
• Achieved 100% keyboard navigation and screen reader compatibility

Operational Efficiency:

• Cut average booking process time to 90 seconds
• Automated CRM notifications for new signups, reducing manual admin input by 80%